live22 Privacy Policy

1. Introduction

live22.lat ("live22," "we," "us," "our") is committed to protecting the privacy and personal data of all players, registered members, and visitors who access the live22 online gaming and sportsbook platform. This Privacy Policy describes how live22 collects, processes, stores, and shares personal information, and explains the rights available to you in relation to your data.

This Policy applies to all personal data processed through the live22 platform, including data collected via the website at live22.lat, any associated mobile-optimised interfaces, and all related customer support, payment, and account services. This Policy should be read alongside live22's Terms & Conditions and Responsible Gaming Policy.

2. Data Controller

For the purposes of applicable data protection law, live22.lat is the data controller responsible for the personal data collected through this platform. live22 operates under international online gaming licences that impose data protection obligations as a condition of licensing.

If you have questions about how live22 handles your personal data or wish to exercise any of the rights described in this Policy, please contact live22's data support team at the address provided in Section 15 of this Policy.

3. Data We Collect

live22 collects the following categories of personal data from registered players and platform visitors:

3.1 Registration & Identity Data

• Full legal name, date of birth, and residential address
• Email address and mobile telephone number
• Government-issued identification documents (Malaysian IC, passport) provided during KYC verification
• Selfie or video verification images submitted for identity matching

3.2 Financial Data

• Payment method details including masked card numbers, eWallet identifiers (Touch n Go, Boost), and bank account references used for transactions
• Deposit and withdrawal history, including amounts and timestamps
• MYR wallet balance records

3.3 Transaction & Betting Activity Data

• All sportsbook bets placed, including event, market, stake, odds, and outcome
• Live casino game session data including table, bet amounts, and results
• Slot game play history including titles played, wagers, and outcomes
• Bonus and promotion claims and wagering activity

3.4 Technical & Device Data

• IP address, device type, operating system, and browser version
• Session timestamps and login location data
• Cookie identifiers and similar tracking data (see Section 9)

3.5 Communication Data

• Live chat transcripts with live22 support agents
• Email correspondence with live22
• Support ticket records and complaint histories

4. How We Use Your Data

live22 uses personal data collected from players for the following purposes:

• Account creation and management: To register, verify, and maintain your live22 player account, including authentication on each login.
• Payment processing: To process deposits, settle withdrawals, and maintain accurate MYR wallet records using your payment method data.
• Identity verification and KYC compliance: To confirm your identity and age (21+) before processing withdrawals and as required by live22's licence obligations.
• Fraud prevention and security: To detect and prevent fraudulent account activity, money laundering, unauthorised access, and bonus abuse, including by monitoring betting patterns and login behaviour.
• Regulatory compliance: To meet reporting obligations to live22's licencing authority, including transaction reporting, anti-money laundering checks, and responsible gaming monitoring.
• Customer support: To handle your enquiries, complaints, account recovery requests, and support interactions efficiently and accurately.
• Platform improvement: To analyse usage patterns, test new features, and improve the live22 platform performance and user experience.
• Responsible gaming monitoring: To identify patterns of play that may indicate problem gambling and to apply responsible gaming tools, limits, or interventions where appropriate.
• Marketing communications: To send promotional offers, bonus notifications, and product updates where you have explicitly consented to receive such communications.

5. Legal Basis for Processing

live22 processes personal data under the following legal bases:

• Contractual necessity: Processing required to fulfil the live22 member account agreement — including operating your account, processing payments, and settling bets.
• Legal obligation: Processing required to comply with anti-money laundering laws, KYC obligations under live22's gaming licence, and other applicable regulatory requirements.
• Legitimate interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and improving live22's services — where these interests are not overridden by your privacy rights.
• Consent: Processing for direct marketing communications, where you have explicitly opted in. You may withdraw marketing consent at any time by contacting live22 support.

6. Data Sharing & Third Parties

live22 does not sell, rent, or trade personal data to any third party for commercial purposes. Personal data is shared only in the following circumstances and only to the extent necessary:

• Payment service providers: Trusted processors including licensed eWallet operators (Touch n Go, Boost) and payment gateways, for the purpose of processing your deposits and withdrawals.
• Identity verification providers: Licensed KYC and AML screening services used to verify player identities in accordance with live22's regulatory obligations.
• Fraud prevention and security services: Third-party fraud detection platforms that analyse transaction data for suspicious patterns. Data shared is pseudonymised where possible.
• Regulatory authorities: Gaming licencing bodies and financial intelligence units where disclosure is required by law or licence condition.
• Technology service providers: Cloud hosting, customer support platform, and analytics service providers operating under binding data processing agreements with live22.
• Legal proceedings: Courts, law enforcement agencies, or legal counsel where disclosure is required by court order or applicable law.

7. Data Retention

live22 retains personal data for as long as necessary to fulfil the purposes described in this Policy and to comply with applicable legal and regulatory obligations. The following general retention periods apply:

• Active account data: Retained for the duration of the account plus a minimum of 5 years following account closure, in accordance with anti-money laundering record-keeping requirements.
• Identity and KYC documents: Retained for a minimum of 5 years following the end of the customer relationship, or longer where required by applicable regulation.
• Betting and transaction history: Retained for a minimum of 5 years for regulatory reporting purposes.
• Support communications: Retained for 3 years from the date of last interaction.
• Marketing consent records: Retained until consent is withdrawn, plus a reasonable period for compliance documentation purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with live22's data destruction procedures.

8. International Data Transfers

live22 operates under an international gaming licence and may process personal data through service providers located outside Malaysia. Where personal data is transferred internationally, live22 ensures that appropriate safeguards are in place — including binding data processing agreements and standard contractual clauses — to ensure that your data receives a standard of protection equivalent to that required under applicable data protection laws.

9. Cookies & Tracking Technologies

live22 uses cookies and similar technologies (including session tokens, pixel tags, and local storage objects) to operate and improve the platform. The following categories of cookies are used:

• Strictly necessary cookies: Required to authenticate your session, maintain your logged-in state, and ensure platform security. These cannot be disabled without disrupting platform functionality.
• Performance and analytics cookies: Used to collect anonymised data about how players navigate and use live22, to identify performance issues and improve the user experience.
• Functional cookies: Used to remember your preferences such as language settings and recently played games.
• Marketing cookies: Used, where you have consented, to track interactions with live22 promotional content and to personalise offers shown to you.

You can manage cookie settings through your browser's privacy controls. Note that disabling strictly necessary cookies will affect your ability to use core live22 platform functions.

10. Your Privacy Rights

Subject to applicable law and live22's legal obligations, registered players have the following rights regarding their personal data:

• Right of access: You may request a copy of the personal data live22 holds about you.
• Right to rectification: You may request correction of inaccurate or incomplete personal data.
• Right to erasure: You may request deletion of your personal data where live22 no longer has a legal basis to retain it. Note that regulatory retention obligations may preclude full erasure during applicable retention periods.
• Right to restriction: You may request that live22 restricts processing of your data in certain circumstances, such as while a complaint is being resolved.
• Right to data portability: Where technically feasible and legally permissible, you may request a machine-readable copy of personal data you provided to live22.
• Right to object: You may object to processing based on live22's legitimate interests, or to direct marketing at any time.
• Right to withdraw consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact live22 support with your request. live22 will respond within 30 days. Identity verification may be required before processing data rights requests.

11. Marketing Communications

live22 may send promotional emails, bonus notifications, and product update communications to players who have opted in to marketing at registration or through account settings. You may withdraw marketing consent at any time by contacting live22 support or using the unsubscribe link in any marketing email. Transactional communications — such as deposit confirmations, withdrawal receipts, and security alerts — are not subject to marketing opt-out and will continue to be sent as necessary for account operation.

12. Children & Minors

live22 services are strictly for persons aged 21 years and above. live22 does not knowingly collect personal data from persons under the age of 21. If live22 determines that a registered account belongs to a person under 21, the account will be immediately closed and any data collected will be deleted in accordance with live22's data destruction procedures, subject to any overriding legal obligations.

If you believe that a minor has registered a live22 account, please contact live22 support immediately so that appropriate action can be taken.

13. Data Security

live22 implements technical and organisational measures designed to protect personal data against unauthorised access, disclosure, alteration, and destruction. These measures include:

• TLS encryption for all data in transit between your device and live22 servers
• AES-256 encryption for sensitive data stored at rest
• Role-based access controls limiting employee access to personal data on a need-to-know basis
• Regular penetration testing and vulnerability assessments of the live22 platform
• Two-factor authentication available to all registered players for account access
• Continuous monitoring for suspicious login activity and anomalous account behaviour

Notwithstanding these measures, no internet-based platform can guarantee absolute security. You are responsible for maintaining the security of your live22 account credentials. If you suspect your account has been compromised, contact live22 support immediately.

14. Policy Changes

live22 reserves the right to update this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, or platform operations. When material changes are made, live22 will provide notice to registered players via the email address registered to the account and/or by posting a prominent notice on the live22 platform prior to the effective date of the change.

Continued use of the live22 platform following a policy update constitutes your acceptance of the revised Privacy Policy. The "Last updated" date at the top of this page reflects the date of the most recent revision.

15. Contact

For all privacy-related enquiries, data rights requests, or concerns regarding live22's handling of your personal data, please contact the live22 data support team:

Support Email: [email protected]

Response Time: live22 aims to acknowledge all privacy enquiries within 5 business days and to provide a substantive response within 30 calendar days.

Support Hours: 24/7, Malaysian Standard Time (MYT, UTC+8)